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Customer, product
& market strategy

Commercial excellence: inextricably linked to every pillar of your marketing strategy

The customer - the link between strategic goals and results

At CorDev, we understand the importance of your customers.

To give you a thorough insight into our services, we first use the Business Model Canvas to gain an overview of your business model. This allows us to capture the key aspects of your business at a glance: from your customer relationships and key partners to your cost structures. Together, we use the canvas to lay the groundwork for bespoke advice that is tailored to your needs.


Customer data & insights

We support you in developing a deep understanding of your customers' key data and influencing factors.

Why do some customers turn away? What difficulties do they experience, what needs do they have and what do they particularly value?

Our data analyses serve as the basis for developing customized, fact-based value propositions that enable your company to develop a targeted market strategy.


We help you segment your customer base so that your marketing efforts bear fruit. We go beyond superficial observations, integrating behavioral economics concepts and developing multi-brand strategies and customer loyalty programs, among other things.


Our data-driven approach allows you to target different customer segments with specific offers while increasing your ROI.

Making the right offers to the right customers

We look at the development of new product offerings and services from the perspective of your customers.

We analyze the financial impact and minimize potential risks when launching new products.


Our activities range from the offer to the design of the portfolio and the positioning of the products. All aspects and parameters are thoroughly examined and tested.


We help you to focus on the functions and services that offer your customers tangible added value and thus make a decisive contribution to the success of your company.


Our approach - We empower you

At CorDev, we understand the complexity behind your business strategy and operations.


Our analysis and recommendations are in-depth, yet we work diligently to integrate change into our clients' organizational processes. With our insights and best practices, we always achieve demonstrable impact.


Discover our expertise


Please do not hesitate to contact us. Our team is always available to provide you with expert advice.

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